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Most recent in "Mobile SEO"

This is the second part of our presentation we gave at the SEO Campixx in March 2016. In the first part we discuss the future of mobile SEO and the changing role of the SEO manager.

With the eBay Kleinanzeigen Android app we were amongst the early adopters for app indexing. While plenty was being written about the topic already, we decided to dive right in – with enthusiasm and a healthy dose of pragmatism we catapulted our App content into Google’s Index.

Simply getting Google to index your app isn’t necessarily a massive project, especially if your app already supports deep links. However if your ambitions go beyond just getting app content into the index, then it is a different story. There’s more to mobile SEO than just indexing – naturally you also want to rank and offer your users the best possible experience on their device, and convert the traffic you get.

We have 5 practical tips from our own experience with app indexing, if you’re getting started they should hopefully help you get the important things squared away from day one, and make sure the project is a success.

The Future of Mobile SEO

Adam on 17.03.2016 in Mobile SEO

This is the first part of our presentation “From On-Page to On-Screen Optimization in the Mobile Era” we gave at the SEO Campixx in March 2016. 

SEO Campixx Vortrag über App Indexing

Lars & Adam auf der SEO Campixx

Mobile searches on Google have long overtaken those on desktop. In reality this is a big challenge for Google, in particularas apps become more popular and the app store is used, a web search loses relevance. If Google wants to remain the one stop shop for search, then app results have to play an important role in the mobile search results. With app indexing the first steps have been taken. What comes next will mean a massive shift for mobile search, the SEO industry and our jobs as SEO managers.

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