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This is the second part of our presentation we gave at the SEO Campixx in March 2016. In the first part we discuss the future of mobile SEO and the changing role of the SEO manager.


With the eBay Kleinanzeigen Android app we were amongst the early adopters for app indexing. While plenty was being written about the topic already, we decided to dive right in – with enthusiasm and a healthy dose of pragmatism we catapulted our App content into Google’s Index.

Simply getting Google to index your app isn’t necessarily a massive project, especially if your app already supports deep links. However if your ambitions go beyond just getting app content into the index, then it is a different story. There’s more to mobile SEO than just indexing – naturally you also want to rank and offer your users the best possible experience on their device, and convert the traffic you get.

We have 5 practical tips from our own experience with app indexing, if you’re getting started they should hopefully help you get the important things squared away from day one, and make sure the project is a success.

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